Yahoo Google become Partner for Advertising Deal
June 13th, 2008
It’s going into the next round - war of position in the world wide web.
The actors are well-known Microsoft, groundbreaking Google and the one that’s the reason for the struggle - Yahoo.
Yahoo Inc. is edging closer and closer to completely outsourcing its search advertising to Google Inc. This comes following a test run of the Google ad system, which both companies stated was very positive.
A deal between Yahoo and Google could give Yahoo a lot more leverage in terms of an asking price from Microsoft. The partnership could boost Yahoo’s revenue by $500 million a year.
Currently, the bid from Microsoft stands at $42 billion, but Yahoo believes the company is worth more.
The announcement comes on the same day that Yahoo’s future is once again called into question. Earlier today, activist investor Carl Icahn confirmed his intention to replace Yahoo’s board of directors in an effort to consummate the sale of the company to Microsoft.
Throughout the three dramatic months of resisting against Microsoft’s bid, Yahoo came forward with a series of announcements of new products, partnerships and developer initiatives. Today’s opening of the developer platform, after three weeks of a very limited preview, is the company’s first major announcement since Microsoft pulled its acquisition bid off the table.
Amit Kumar, Yahoo’s director of product management for search, said that SearchMonkey is at the center of the Yahoo Life initiative, where the portal is opening its doors to the developer community to recast itself as the crossroads of the social Web.
“Search engines so far haven’t taken full advantage of the fact that there’s all this structured data,” Kumar told InternetNews.com. “This is the beginning of the next generation of search.”
Finally we can wonder if Google, Yahoo are going to be the next dinosaurs.
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