With reports of Microsoft offering a $50 Billion buyout of Yahoo, and other reports brewing of a possible merger, the question is, would such a venture be beneficial to Microsoft or Yahoo?

Microsoft is wholly lacking in web-mindedness, and seems still most living in the downloadable app world. That might be the reason why they are interested in a web-giant like Yahoo.

What about Yahoo? Despite a great advertising campaign Yahoo wasn’t able to close up with its biggest competitor Google. But also Microsoft always does some test of strength with Google. So for who is that really an advantage?
In fact Google needs a competition but has the rival to be Microsoft? I personally would not prefer that.

Damn sure this is what Microsoft needs to be able to compete with Google in the future.

However, it will probably be quite bad for users, since it will (in the long run) mean that will only be two big players in search. I hope this will not go through…